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Attitudinal analytics

Attitudinal analytics is a marketing technology application that involves the integration of online surveys that capture visitor intent and critical… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2013
2013
This study investigated attitudes toward gay men and lesbians among recreational club sport participants, including an… Expand
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Highly Cited
2013
Highly Cited
2013
Not all repeat purchases are created equal. They can be driven by both positive reaction toward a brand (i.e., attitudinal… Expand
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Highly Cited
2010
Highly Cited
2010
We developed a new decision-making model with probabilistic information and used the concept of the immediate probability to… Expand
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Highly Cited
2008
Highly Cited
2008
This study synthesizes the research findings of 82 empirical studies on user participation in information systems development… Expand
Highly Cited
2006
Highly Cited
2006
Understanding the factors that affect consumer attitude toward web sites is important for both theoretical and practical reasons… Expand
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Highly Cited
2005
Highly Cited
2005
Many on-line stores have little emotional or social appeal and lack human warmth. For some products, such as apparel, increasing… Expand
Highly Cited
2004
Highly Cited
2004
Terms like ‘wisdom’ are commonly held to refer to abstract objects that are properties. On the basis of a greater range of… Expand
Highly Cited
2002
Highly Cited
2002
The ability of profit sharing to increase organizational performance via positive changes in employee attitudes has yielded mixed… Expand
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Highly Cited
2002
Highly Cited
2002
Using a sample of 645 nonprofit organizations in Canada, the authors construct and validate a regression model to explain… Expand
Highly Cited
1991
Highly Cited
1991
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product… Expand
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