Skip to search formSkip to main contentSkip to account menu

Attitudinal analytics

Attitudinal analytics is a marketing technology application that involves the integration of online surveys that capture visitor intent and critical… 
Wikipedia (opens in a new tab)

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2015
Review
2015
The dramatic decline in survey response rates over the past three decades raises significant concerns about the possi- bility of… 
Review
2014
Review
2014
Research on the effectiveness of introductory programming environments often relies on post-test measures and attitudinal surveys… 
Highly Cited
2013
Highly Cited
2013
Not all repeat purchases are created equal. They can be driven by both positive reaction toward a brand (i.e., attitudinal… 
Highly Cited
2008
Highly Cited
2008
  • Jun HeW. R. King
  • Journal of Management Information Systems
  • 2008
  • Corpus ID: 39424338
This study synthesizes the research findings of 82 empirical studies on user participation in information systems development… 
Review
2005
Review
2005
The aim of the present study is to define and describe second language (L2) learners’ motivational profiles by means of a… 
Highly Cited
2005
Highly Cited
2005
Many on-line stores have little emotional or social appeal and lack human warmth. For some products, such as apparel, increasing… 
Highly Cited
2004
Highly Cited
2004
Terms like ‘wisdom’ are commonly held to refer to abstract objects that are properties. On the basis of a greater range of… 
Highly Cited
2002
Highly Cited
2002
The ability of profit sharing to increase organizational performance via positive changes in employee attitudes has yielded mixed… 
Review
1995
Review
1995
This paper presents the results of a review of 26 research articles, discussing the importance, frequency, and realization of… 
Highly Cited
1991
Highly Cited
1991
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product…