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Attitudinal analytics

Attitudinal analytics is a marketing technology application that involves the integration of online surveys that capture visitor intent and critical… Expand
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Papers overview

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2013
2013
This study investigated attitudes toward gay men and lesbians among recreational club sport participants, including an… Expand
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2012
2012
Abstract This research provides the first-ever quantitative account of British university athletes' attitudes toward having a gay… Expand
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Highly Cited
2010
Highly Cited
2010
We developed a new decision-making model with probabilistic information and used the concept of the immediate probability to… Expand
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2007
2007
The attitudinal effects of repeatedly encountering an object in a setting where an attitude was unneeded were investigated. In… Expand
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2007
2007
American Indian and European American women’s definitions and perceived causes for domestic violence were examined. Attitudes… Expand
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Highly Cited
2006
Highly Cited
2006
Understanding the factors that affect consumer attitude toward web sites is important for both theoretical and practical reasons… Expand
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2004
2004
Terms like ‘wisdom’ are commonly held to refer to abstract objects that are properties. On the basis of a greater range of… Expand
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2002
2002
What makes a life go well for the one who lives it? Hedonists hold that pleasure enhances the value of a life; pain diminishes it… Expand
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Highly Cited
2002
Highly Cited
2002
Using a sample of 645 nonprofit organizations in Canada, the authors construct and validate a regression model to explain… Expand
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Highly Cited
1991
Highly Cited
1991
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product… Expand
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