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  • Influence
Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework
Publisher Summary The chapter presents the two very different basic processes that link attitudes and behavior, along with variants that amount to a mixture of the essentials of each process.Expand
Variability in automatic activation as an unobtrusive measure of racial attitudes: a bona fide pipeline?
TLDR
The research examines an unobtrusive measure of racial attitudes based on the evaluations that are automatically activated from memory on the presentation of Black versus White faces and the status of the Modern Racism Scale (MRS). Expand
Implicit measures in social cognition. research: their meaning and use.
TLDR
This work reviews research that has utilized implicit measures across several domains, including attitudes, self-esteem, and stereotypes, and discusses their predictive validity, their interrelations, and the mechanisms presumably underlying their operation. Expand
On the automatic activation of attitudes.
TLDR
The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. Expand
Reducing the influence of extrapersonal associations on the Implicit Association Test: personalizing the IAT.
The authors argue that the Implicit Association Test (IAT; A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998) can be contaminated by associations that do not contribute to one's evaluation of anExpand
Attitudes as Object-Evaluation Associations of Varying Strength.
  • R. Fazio
  • Psychology, Medicine
  • Social cognition
  • 1 October 2007
TLDR
A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon the individual's encountering the attitude object. Expand
On the automatic activation of associated evaluations: An overview
A review of the literature concerning the phenomenon known as automatic attitude activation is presented. The robustness of the affective priming effect across many different procedural variations,Expand
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