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appeal

Known as: appealing, appeals 
National Institutes of Health

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds – existential, anticipatory… 
Review
2014
Review
2014
SELLING “KAWAII” IN ADVERTISING: TESTING CROSS-CULTURAL PERCEPTIONS OF KAWAII APPEALS Tao Deng, MSocSc Marquette University, 2014… 
2004
2004
The American Psychological Association, the North Carolina Psychological Association and the National Academy of Neuropsychology…