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The 21st century has brought both opportunities and challenges in our global, boundaryless world. Importantly, managers face a… Expand There is virtually a consensus that, to remain competitive, firms must continuously develop and adapt their business models… Expand At the first web 2.0 conference in 2004, Tim O'Reilly and John Battelle argued that "the network as platform" means building… Expand Web 2.0 is a buzzword introduced in 2003-04 which is commonly used to encompass various novel phenomena on the World Wide Web… Expand This paper was the first initiative to try to define Web 2.0 and understand its implications for the next generation of software… Expand Web 2.0, the second phase in the Web's evolution, is attracting the attention of IT professionals, businesses, and Web users. Web… Expand School of EducationCharles Sturt UniversityThe two-way Web has arrived, accompanied by a raft of affordances that expand how… Expand Much progress has been made in the past two decades, and increasingly since the popularizing of the Internet and the advent of… Expand Ask a dozen Internet experts what the term Web 2.0 means, and you'll get a dozen different answers. Some say that Web 2.0 is a… Expand © 2 0 0 6 B r y a n A l e x a n d e r chronological structure implies a different rhetorical purpose than a Web page, which has… Expand