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Search engine optimization

Known as: Ser, Keywod generator, Citation building practicies 
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often… Expand
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Ad text optimizationAnchor textApp store optimizationBacklink
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2018
Review
2018
Conceptualizing and operationalizing the social entrepreneurship construct
Addressing the need for conceptualization and operationalization of the social entrepreneurship construct, we propose a… Expand
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Highly Cited
2013
Highly Cited
2013
The Role of Search Engine Optimization in Search Marketing
This paper examines the impact of search engine optimization SEO on the competition between advertisers for organic and sponsored… Expand
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2011
2011
Search Engine Optimization Research for Website Promotion
In order to make the search engine transfer information efficiently and accurately and do this optimization to improve the web… Expand
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Highly Cited
2010
Highly Cited
2010
Academic Search Engine Optimization ( ASEO ): Optimizing Scholarly Literature for Google Scholar & Co.
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently… Expand
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Highly Cited
2009
Highly Cited
2009
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
The phenomenon of sponsored search advertising---where advertisers pay a fee to Internet search engines to be displayed alongside… Expand
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Highly Cited
2007
Highly Cited
2007
Analysing Google rankings through search engine optimization data
Purpose – The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google.Design… Expand
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Highly Cited
2006
Highly Cited
2006
Search Engine Bias and the Demise of Search Engine Utopianism
Due to search engines’ automated operations, people often assume that search engines display search results neutrally and without… Expand
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Highly Cited
2005
Highly Cited
2005
Optimal Search Engine Marketing Strategy
  • Ravi Sen
  • Int. J. Electron. Commer.
  • 2005
    • Corpus ID: 19561515
Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the… Expand
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Highly Cited
2004
Highly Cited
2004
The perfect search engine is not enough: a study of orienteering behavior in directed search
This paper presents a modified diary study that investigated how people performed personally motivated searches in their email… Expand
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Highly Cited
1995
Highly Cited
1995
The New Issues Puzzle
Companies issuing stock during 1970 to 1990, whether an initial public offering or a seasoned equity offering, have been poor… Expand
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