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Search engine optimization
Known as:
Ser
, Keywod generator
, Citation building practicies
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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often…
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Highly Cited
2013
Highly Cited
2013
The Role of Search Engine Optimization in Search Marketing
Ron Berman
,
Z. Katona
Mark. Sci.
2013
Corpus ID: 18299312
This paper examines the impact of search engine optimization SEO on the competition between advertisers for organic and sponsored…
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Highly Cited
2010
Highly Cited
2010
Academic Search Engine Optimization (ASEO)
J. Beel
,
Bela Gipp
,
E. Wilde
2010
Corpus ID: 1913416
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently…
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Highly Cited
2008
Highly Cited
2008
Worst practices in search engine optimization
Ross A. Malaga
CACM
2008
Corpus ID: 207169220
Worst Practices in search engine optimization “Google may temporarily or permanently ban any site or site authors that engage in…
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Highly Cited
2007
Highly Cited
2007
Analysing Google rankings through search engine optimization data
M. Evans
Internet Res.
2007
Corpus ID: 16197294
Purpose – The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google.Design…
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Highly Cited
2006
Highly Cited
2006
Search Engine Bias and the Demise of Search Engine Utopianism
E. Goldman
2006
Corpus ID: 142758256
Due to search engines’ automated operations, people often assume that search engines display search results neutrally and without…
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Highly Cited
2005
Highly Cited
2005
Optimal Search Engine Marketing Strategy
Ravi Sen
Int. J. Electron. Commer.
2005
Corpus ID: 19561515
Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the…
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Review
2001
Review
2001
How Much Should We Trust Differences-in-Differences Estimates?
Marianne Bertrand
,
E. Duflo
,
S. Mullainathan
2001
Corpus ID: 470667
Most Difference-in-Difference (DD) papers rely on many years of data and focus on serially correlated outcomes. Yet almost all…
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Highly Cited
1999
Highly Cited
1999
Do Industries Explain Momentum
T. Moskowitz
,
Mark Grinblatt
1999
Corpus ID: 14513215
This paper documents a strong and prevalent momentum effect in industry components of stock returns which accounts for much of…
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Highly Cited
1995
Highly Cited
1995
The New Issues Puzzle
Tim Loughran
,
J. Ritter
1995
Corpus ID: 154341835
Companies issuing stock during 1970 to 1990, whether an initial public offering or a seasoned equity offering, have been poor…
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Review
1995
Review
1995
The equity premium: it's still a puzzle
N. Kocherlakota
1995
Corpus ID: 16765556
The paper examines the literature that attempts to resolve the equity premium and risk free rate puzzles. It demonstrates that…
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