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National Institutes of Health

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Topic mentions per year

1987-2014
0119872014

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Review
2014
Review
2014
tion associated with septicemia due to intestinal transmural migration of bacteria. J Gastroenterol Hepatol 2002; 17:1331–3. 7… (More)
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2007
2007
..................................................................................................................................... 4 1. Marketing and innovation ..................................................................................................... 5 2. Strategic alliances as innovation key factor ....................................................................... 7 2.1. The role of integration in the innovation process ....... ...................................................... 9 2.2. IT use in marketing Breaking down barriers to integration .............................................. 11 3. Research hipotheses, sample and variables ...................................................................... 15 4. Results and discussion ........................................................................................................ 18 5. Implications, limitations and future lines of research ....................................................... 23 References ................................................................................................................................. 26 © 2007 by Joan Torrent-Sellens, Ana Isabel Jiménez-Zarco and Jordi Vilaseca-Requena © 2007 by FUOC Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor http://www.uoc.edu/in3/dt/eng/one06006.pdf 4 Internet Interdisciplinary Institute Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor Joan Torrent-Sellens (jtorrent@uoc.edu) Lecturer of the Economic and Business Studies (UOC) Codirector of the research group of ONE (IN3) Ana Isabel Jiménez-Zarco (ajimenezz@uoc.edu) Lecturer of the Economic and Business Studies (UOC) Researcher of the group ONE (IN3) Jordi Vilaseca-Requena (jvilaseca@uoc.edu) Lecturer of the Economic and Business Studies (UOC) Codirector of the research group of ONE (IN3) Abstract In a knowledge based economy, product innovation is considered as a key factor in determining the company's competitiveness, productivity and growth. Nevertheless, companies’ experience demonstrates the need for a new model of product innovation management: a management based on marketing, in which co-operation and the intensive use of Information and Communication Technologies (IT) are particularly important.In a knowledge based economy, product innovation is considered as a key factor in determining the company's competitiveness, productivity and growth. Nevertheless, companies’ experience demonstrates the need for a new model of product innovation management: a management based on marketing, in which co-operation and the intensive use of Information and Communication Technologies (IT) are particularly important. In recent years, marketing literature has analysed the role of cooperation in the success of the innovation process. However, few works have so far studied the role played by IT use in marketing in the success of new product development (NPD). This is a curious omission, taking into account that the new competitive environment is defined by an economy and society broadly based on intensive IT and knowledge use. The purpose of this work is to explore the role that IT use in marketing plays in NPD process , as an element that strengthens the integration of agents within the project, favouring the establishment of relationships directed towards co-operation, and the acquisition of useful market intelligence in the process of new product development (NPD). The study of a sample of 2,038 companies from all sectors of economic activity in Catalonia allows us to contrast initial hypotheses and establish a profile of an innovative company based on the significant relationships that exist between innovation, IT use in marketing and integration. Two ideas stand out from our analysis. Firstly, intensive IT use in marketing makes the company more innovative, as it perceives that its usage breaks down barriers to innovation and speeds up processes that in turn become more efficient. Secondly, increasing IT use in marketing encourages company predisposition to collaborate with and integrate particular agents within the business environment in the development of the innovation process, improving the degree of adaptation of the new product to market demands. 
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2005
2005
One hundred and sixty-three wines from La Rioja, Utiel-Requena, and Tarragona were analyzed to determine if there were any… (More)
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1987
1987
 
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