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Product bundling

Known as: Product bundles, Mixed-leader bundling, Bundled software 
In marketing, product bundling is offering several products for sale as one combined product. It is a common feature in many imperfectly competitive… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2018
Review
2018
The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and… Expand
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Highly Cited
2010
Highly Cited
2010
For many high-tech and Internet-related products, utility to consumers depends in part on the size of the user base, a phenomenon… Expand
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Highly Cited
2007
Highly Cited
2007
Abstract This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on… Expand
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2006
2006
Bundling is a very popular sales-promotion tool, in which a critical issue is to decide what products should be sold together in… Expand
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Highly Cited
2004
Highly Cited
2004
In this paper we look at the case for bundHng in an oHgopohstic environment. We show that bundhng is a particularly effective… Expand
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Highly Cited
2004
Highly Cited
2004
In recent times, pairs of retailers such as supermarket and retail gasoline chains have offered bundled discounts to customers… Expand
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Highly Cited
2003
Highly Cited
2003
We develop an analytical model of contingent valuations and address two questions of import to a monopolist: (i) should a given… Expand
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Highly Cited
2000
Highly Cited
2000
The Internet has signi.cantly reduced the marginal cost of producing and distributing digital information goods. It also… Expand
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Highly Cited
1989
Highly Cited
1989
Through what selling strategy can a multiproduct monopolist maximize his profits when his knowledge about individual consumers… Expand
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Highly Cited
1976
Highly Cited
1976
I. Introduction, 475.—II. The model: positive properties, 477.—III. The model: normative properties, 490.—IV. Implications and… Expand
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