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Printed Advertisement

Known as: Print Ad 
Print Advertisement (CAD/PAD) (eCTD)
National Institutes of Health

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
INTISARI RETORIKA VISUAL PRINT AD MENTOS LOOK WE HAVE GUM. Brilindra Pandanwangi, 2017. Tesis Program Pascasarjana Penciptaan… Expand
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2016
2016
Abstract Purpose: This article investigates the level of health literacy on consumers' attitude and involvement toward Direct-to… Expand
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2012
2012
Previous research identifies two types of advertising comprehension—objective comprehension and subjective comprehension—with the… Expand
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2012
2012
The objective of this study was to measure differences in fair balance (benefit and risk statements) and adequate provision (toll… Expand
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2012
2012
Abstract Multiple mesures exist in the marketing literature for operationalizing advertising recall. Often, however, there are no… Expand
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2011
2011
An ongoing controversy concerns sex in advertising: does “sex sell”? Acadmics, in large part, have concluded that it doesn’t, but… Expand
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2010
2010
This study explores Indian culture in second-generation Indian American families. For the most part, this generation was not… Expand
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2008
2008
We propose a methodology for assessing how ad campaigns in offline media such as print, audio and TV affect online interest in… Expand
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1998
1998
  • T. Rees
  • Profiles in healthcare marketing
  • 1998
  • Corpus ID: 36223866
A Newton, Mass., ad shop creates a first-ever, direct-to-consumer advertising effort to-raise awareness among both primary care… Expand
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Highly Cited
1983
Highly Cited
1983
The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure and decay… Expand
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