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Printed Advertisement

Known as: Print Ad 
Print Advertisement (CAD/PAD) (eCTD)
National Institutes of Health

Related topics

Related topics

1 relation
eCTD Promotional Material Type Terminology

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
Effect of brand and advertising medium on demand for e-cigarettes: Evidence from an experimental auction☆
2016
2016
ANALISIS ISI VISUAL IKLAN DAN STRATEGI KREATIF KATEGORI PRINT AD PEMENANG GOLD, SILVER, DAN BRONZE CITRA PARIWARA 2015
Persaingan dalam memasarkan produk saat ini tidak hanya dinilai dari diferensiasi produk ataupun strategi harga akan tetapi… 
Review
2016
Review
2016
Consumers’ Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads
In 2 studies, we investigated how laypersons perceive the Food and Drug Administration (FDA) approval process, FDA authority, and… 
2016
2016
The impact of health literacy on involvement and attitude toward pharmaceutical print ads
Abstract Purpose: This article investigates the level of health literacy on consumers' attitude and involvement toward Direct-to… 
2012
2012
Print advertising: Type size effects
2012
2012
Now You See It. Now You Don't: Fair Balance and Adequate Provision in Advertisements for Drugs Before and After the Switch From Prescription to Over-the-Counter
The objective of this study was to measure differences in fair balance (benefit and risk statements) and adequate provision (toll… 
2011
2011
Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?
Abstract An ongoing controversy concerns sex in advertising: does “sex sell”? Acadmics, in large part, have concluded that it… 
2010
2010
Dynamic Parenting: Ethnic Identity Construction in the Second-Generation Indian American Family
This study explores Indian culture in second-generation Indian American families. For the most part, this generation was not… 
2008
2008
Online effects of offline ads
We propose a methodology for assessing how ad campaigns in offline media such as print, audio and TV affect online interest in… 
Highly Cited
1983
Highly Cited
1983
Recall, Recognition, and the Measurement of Memory for Print Advertisements
The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure and decay… 
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