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Precising definition
A precising definition is a definition that extends the lexical definition of a term for a specific purpose by including additional criteria that…
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2001
2001
Empirical generalisations in marketing : an in-depth analysis of the concept
A. Athiyaman
2001
Corpus ID: 117414962
INTRODUCTION This paper is a beginning attempt to define the concept of "empirical generalisation" (EG). Although there is no…
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