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Open source brand
An open-source brand is a brand that is largely controlled by customers or users.
Semantic Scholar uses AI to extract papers important to this topic.
Passport Without A Visa: Open Source Software Licensing and Trademarks
Corpus ID: 108993115
Open source software has defied its sceptics and become a big business. Governments at the national, state and local level across…
Influence of cultural factors on brand drivers of customer equity—research on cultural differences between the US and China
International Conference on Management Science…
Corpus ID: 24414982
While adapting to the cultural environment of target market country has become the key to success for international enterprises…
Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand
Corpus ID: 205669241
This work proposes a new branding process that is inspired by and builds on the fundamental ideas behind the term Web 2.0. The…
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