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Open-source brand
Known as:
Open source brand
An open-source brand is a brand that is largely controlled by customers or users.
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Crowdsourcing
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2010
2010
Passport Without A Visa: Open Source Software Licensing and Trademarks
Harvey A. Anderson
,
Tiki Dare
2010
Corpus ID: 108993115
Open source software has defied its sceptics and become a big business. Governments at the national, state and local level across…
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Review
2009
Review
2009
Influence of cultural factors on brand drivers of customer equity—research on cultural differences between the US and China
J. Shao
,
Gui Tang
International Conference on Management Science…
2009
Corpus ID: 24414982
While adapting to the cultural environment of target market country has become the key to success for international enterprises…
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