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Open-source brand

Known as: Open source brand 
An open-source brand is a brand that is largely controlled by customers or users.
Wikipedia

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2010
2010
Open source software has defied its sceptics and become a big business. Governments at the national, state and local level across… Expand
Review
2009
Review
2009
  • J. Shao, Gui Tang
  • International Conference on Management Science…
  • 2009
  • Corpus ID: 24414982
While adapting to the cultural environment of target market country has become the key to success for international enterprises… Expand
2008
2008
This work proposes a new branding process that is inspired by and builds on the fundamental ideas behind the term Web 2.0. The… Expand
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