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Open-source brand

Known as: Open source brand 
An open-source brand is a brand that is largely controlled by customers or users.
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Papers overview

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2010
2010
Open source software has defied its sceptics and become a big business. Governments at the national, state and local level across… 
Review
2009
Review
2009
  • J. Shao, Gui Tang
  • International Conference on Management Science…
  • 2009
  • Corpus ID: 24414982
While adapting to the cultural environment of target market country has become the key to success for international enterprises… 
2008
2008
This work proposes a new branding process that is inspired by and builds on the fundamental ideas behind the term Web 2.0. The…