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Open-source brand

Known as: Open source brand 
An open-source brand is a brand that is largely controlled by customers or users.
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Papers overview

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2010
2010
Open source software has defied its sceptics and become a big business. Governments at the national, state and local level across… 
Review
2009
Review
2009
While adapting to the cultural environment of target market country has become the key to success for international enterprises…