Logit analysis in marketing

Known as: Logit analysis, Logit analysis (in marketing) 
Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It… (More)
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2007
2007
Logit analysis is employed to measure the effect of selected variables on the probability that a firm (1) purchases imported… (More)
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Highly Cited
2006
Highly Cited
2006
Financial institutions have been adopting internet banking since the mid 90s, predominantly due to lower operating costs… (More)
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2006
2006
In probit and logit models, the β coefficients vary inversely with the variance of the disturbances. The omission of a relevant… (More)
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2006
2006
-This paper presents a financial distress prediction model that combines the approaches of neural network learning and logit… (More)
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Highly Cited
2001
Highly Cited
2001
Many of the most signiŽ cant events in international relations—wars, coups, revolutions, massive economic depressions, economic… (More)
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2001
2001
Child labour is commonly associated with poverty. However, the empirical evidence on this link is weak. By explicitly integrating… (More)
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Highly Cited
2000
Highly Cited
2000
Militarized interstate disputes are united historical cases of conflict in which the threat, display or use of military force… (More)
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1999
1999
When customers are classified into ordered categories, which are defined from the outset, it may happen that the majority belongs… (More)
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Highly Cited
1998
Highly Cited
1998
What Makes Investors Trade? A unique data set allows us to monitor the buys, sells, and holds of individuals and institutions in… (More)
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Highly Cited
1995
Highly Cited
1995
Abstract This paper uses graphical techniques and multinomial logit analysis to evaluate the causes and consequences of episodes… (More)
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