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Logit analysis in marketing

Known as: Logit analysis, Logit analysis (in marketing) 
Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It… 
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Related topics

Related topics

2 relations
Comparison of statistical packagesNew product development

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2017
2017
On the choice based sample bias in probabilistic bankruptcy prediction
Probabilistic bankruptcy prediction models based on accounting numbers and other financial information are commonly estimated… 
2011
2011
Logit analysis of socio-economic factors influencing people to become fishermen in the central region of Ghana.
This study analyzes the socio-economic factors that influence people’s decision to become fishermen in the central region of… 
2009
2009
Estimation of Credit Risk by Artificial Neural Networks Models
Credits mostly form a considerable part of banks assets and is one of the most risky types of them. Credits for banks are not… 
2005
2005
A Logit Analysis of Socio-economic Factors Influencing People to Become Fisherman Around Lake Malombe in Malawi
This study identifies the socio-economic factors that influence people’s decision to become a fisherman using the logit model… 
2002
2002
Small-Medium Car Suppliers and Behavioural Models in Innovation
This article reports the results of an empirical study on the innovation capabilities of a sample of 25 Italian small-medium car… 
2002
2002
Job Access and Work Among Autoless Adults in Welfare in Los Angeles
Lack of auto ownership is frequently cited as a major barrier to welfare recipients’ transition to work. The importance of… 
Review
1993
Review
1993
THE EFFECTIVENESS OF STATE LOGOS FOR FARM-RAISED CATFISH
Product differentiation can consist of identifying the corporate firm that produces the product (such as Kraft) or the producer… 
1989
1989
Innovative behaviour of industrial firms : results from a Dutch empirical study
In recent years innovation research has increasingly been linked to product life cycle analysis. The revival of the ‘long waves… 
Highly Cited
1988
Highly Cited
1988
Credit Assessment Models for Farm Borrowers: A Logit Analysis
1975
1975
COMPARISON OF EFFECTIVENESS OF VARIOUS MEASURES OF SOCIOECONOMIC STATUS IN MODELS OF TRANSPORTATION BEHAVIOR
Socioeconomic status is often theorized to be associated with variables measuring transportation behavior, and, income is the… 
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