Skip to search formSkip to main contentSkip to account menu

Logit analysis in marketing

Known as: Logit analysis, Logit analysis (in marketing) 
Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It… 
Wikipedia (opens in a new tab)

Related topics

Related topics

2 relations
Comparison of statistical packagesNew product development

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2012
2012
Determinants of Mergers and Acquisitions in Indian Pharmaceutical Industry
M&A turned out to be significant form of corporate restructuring in post globalization period in Indian industries. The… 
2011
2011
Logit analysis of socio-economic factors influencing people to become fishermen in the central region of Ghana.
This study analyzes the socio-economic factors that influence people’s decision to become fishermen in the central region of… 
Review
2009
Review
2009
User community preferences for climate change mitigation and adaptation measures around Hainich National Park, Germany
In contemporary media discourse, suggestions for publicly mandated climate change mitigation or adaptation measures are… 
2009
2009
Estimation of Credit Risk by Artificial Neural Networks Models
Credits mostly form a considerable part of banks assets and is one of the most risky types of them. Credits for banks are not… 
Highly Cited
2007
Highly Cited
2007
Characteristics of Merging Firms in India: An Empirical Examination
The process of corporate restructuring through mergers and acquisitions has occupied much relevance in post-liberalization period… 
2005
2005
A Logit Analysis of Socio-economic Factors Influencing People to Become Fisherman Around Lake Malombe in Malawi
This study identifies the socio-economic factors that influence people’s decision to become a fisherman using the logit model… 
2002
2002
Small-Medium Car Suppliers and Behavioural Models in Innovation
This article reports the results of an empirical study on the innovation capabilities of a sample of 25 Italian small-medium car… 
2002
2002
Job Access and Work Among Autoless Adults in Welfare in Los Angeles
Lack of auto ownership is frequently cited as a major barrier to welfare recipients’ transition to work. The importance of… 
1998
1998
The influence of regional location on the innovation activity of Spanish firms: A logit analysis
The set of elements which explain the results of the innovation process undertaken by the firms is an ongoing cause of worry for… 
Highly Cited
1988
Highly Cited
1988
Credit Assessment Models for Farm Borrowers: A Logit Analysis
By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy (opens in a new tab), Terms of Service (opens in a new tab), and Dataset License (opens in a new tab)