Logit analysis in marketing

Known as: Logit analysis, Logit analysis (in marketing) 
Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It… (More)
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2 relations
Comparison of statistical packagesNew product development

Papers overview

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2007
2007
TECHNOLOGICAL IMPORTS AND TECHNOLOGICAL EFFORT : AN ANALYSIS OF THEIR DETERMINANTS IN BRAZILIAN FIRMS *
Logit analysis is employed to measure the effect of selected variables on the probability that a firm (1) purchases imported… (More)
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Highly Cited
2006
Highly Cited
2006
A LOGIT ANALYSIS OF ELECTRONIC BANKING IN NEW ZEALAND
Financial institutions have been adopting internet banking since the mid 90s, predominantly due to lower operating costs… (More)
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2006
2006
Robustness of Logit Analysis: Unobserved Heterogeneity and Misspecified Disturbances
In probit and logit models, the β coefficients vary inversely with the variance of the disturbances. The omission of a relevant… (More)
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2006
2006
Financial distress prediction by a radial basis function network with logit analysis learning
-This paper presents a financial distress prediction model that combines the approaches of neural network learning and logit… (More)
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Highly Cited
2001
Highly Cited
2001
Explaining Rare Events in International Relations
Many of the most signiŽ cant events in international relations—wars, coups, revolutions, massive economic depressions, economic… (More)
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2001
2001
Child Labour Versus Education : Poverty Constraints or Income Opportunities ?
Child labour is commonly associated with poverty. However, the empirical evidence on this link is weak. By explicitly integrating… (More)
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Highly Cited
2000
Highly Cited
2000
MILITARIZED INTERSTATE DISPUTES , 1816-1992 : RATIONALE , CODING RULES , AND EMPIRICAL PATTERNS
Militarized interstate disputes are united historical cases of conflict in which the threat, display or use of military force… (More)
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1999
1999
Ordered Logit Analysis For Selectively Sampled Data
When customers are classified into ordered categories, which are defined from the outset, it may happen that the majority belongs… (More)
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Highly Cited
1998
Highly Cited
1998
“ What Makes Investors Trade ? ”
What Makes Investors Trade? A unique data set allows us to monitor the buys, sells, and holds of individuals and institutions in… (More)
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Highly Cited
1995
Highly Cited
1995
Exchange Market Mayhem : The Antecedents and Aftermath of Speculative Attacks June 21 , 1995
Abstract This paper uses graphical techniques and multinomial logit analysis to evaluate the causes and consequences of episodes… (More)
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