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Focus group

Known as: Focus, Focus test, Focus Groups 
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Highly Cited
2009
Highly Cited
2009
Abstract : The authors developed a short course of introductory qualitative research methods to help the lessons learned… Expand
Highly Cited
2003
Highly Cited
2003
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice… Expand
Highly Cited
2000
Highly Cited
2000
The paper examines some methodological issues associated with the use and analysis of focus groups in social science research. It… Expand
Highly Cited
1999
Highly Cited
1999
Well-conducted focus group research can determine the course of your company's future. "The Focus Group Research Handbook," a… Expand
Highly Cited
1998
Highly Cited
1998
Introduction - Jenny Kitzinger and Rosaline S Barbour The Challenge and Promise of Focus Groups The Impact of Context on Data… Expand
Highly Cited
1997
Highly Cited
1997
PART ONE: THE FOUNDATION Introduction to Analysis Critical Ingredients of Qualitative Analysis Analysis Principles of Particular… Expand
Highly Cited
1996
Highly Cited
1996
While there are many books that address focus groups, most are directed at business and marketing. This book differs by… Expand
Highly Cited
1996
Highly Cited
1996
The focus group is a frequently used method in the social sciences. It is particularly useful when researchers seek to discover… Expand
Highly Cited
1994
Highly Cited
1994
What are focus groups? How are they distinct from ordinary group discussions and what use are they anyway? This article… Expand
Highly Cited
1977
Highly Cited
1977
Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a… Expand
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