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Elaboration likelihood model

Known as: Elaboration continuum, Elaboration-likelihood model, ELM 
The elaboration likelihood model (ELM) of persuasion". is a dual process theory describing the change of attitudes form. The ELM was developed by… Expand
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Papers overview

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2015
2015
Infographics, which integrate visuals and text, can increase audience engagement with message content. Relying on two experiments… Expand
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Highly Cited
2014
Highly Cited
2014
Web personalization can achieve two business goals: increased advertising revenue and increased sales revenue. The realization of… Expand
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Highly Cited
2013
Highly Cited
2013
Firms invest millions of dollars in the introduction of new information systems for long-term benefit. If employees are not… Expand
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Highly Cited
2012
Highly Cited
2012
  • Tao Zhou
  • Comput. Hum. Behav.
  • 2012
  • Corpus ID: 218808
Due to the high perceived risk, building users' initial trust is crucial to facilitating their adoption and usage of mobile… Expand
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Highly Cited
2009
Highly Cited
2009
Within the emerging context of the digitization of health care, electronic health records (EHRs) constitute a significant… Expand
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Highly Cited
2008
Highly Cited
2008
Outline I. The central route and the peripheral route: alternative paths to persuasion. A. Richard Petty and John Cacioppo posit… Expand
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Highly Cited
2006
Highly Cited
2006
Abstract This article makes suggestions about how to effectively communicate the risks associated with products and services to… Expand
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Highly Cited
2005
Highly Cited
2005
With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this… Expand
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Review
1986
Review
1986
Publisher Summary This chapter outlines the two basic routes to persuasion. One route is based on the thoughtful consideration… Expand
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Highly Cited
1984
Highly Cited
1984
The Elaboration Likelihood Model of persuasion (ELM) is discussed as it relates to source factors in persuasion. The ELM proposes… Expand
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