.............................................................................................................................
2 Preface
..............................................................................................................................
3 Table
of
Contents
..............................................................................................................
4 1.
Introduction
...................................................................................................................
6 1.1
Background
................................................................................................................................................................
7 1.1.1
Defining
collaborative
consumption
................................................................................................................
7 1.1.2
Drivers
of
collaborative
consumption
.............................................................................................................
8 1.1.3
The
three
systems
of
collaborative
consumption
.....................................................................................
11 1.2
Context
.......................................................................................................................................................................
12 2.
Methods
.......................................................................................................................
13 2.1
Research
approach
...................................................................................................................................................
13 2.2
Research
design
.........................................................................................................................................................
14 2.3
Research
method
.......................................................................................................................................................
14 2.3.1
Research
strategy
...................................................................................................................................................
15 2.4
Data
collection
............................................................................................................................................................
16 2.4.1
Research
sample
.....................................................................................................................................................
16 2.4.2
Focus
group
interviews
........................................................................................................................................
17 2.4.3
Approach:
interview
guide
and
moderator
role
......................................................................................
17 2.4.4
Context
and
execution
..........................................................................................................................................
18 2.5
Data
analysis
................................................................................................................................................................
19 2.5.1
Transcribing
.............................................................................................................................................................
19 2.5.2
Open
coding
..............................................................................................................................................................
20 2.5.3
Categorization
.........................................................................................................................................................
20 2.6
Evaluation
of
method
..........................................................................................................................................
21 2.6.1
Internal
validity
..................................................................................................................................................
21 2.6.2
External
validity
.................................................................................................................................................
22 2.6.3
Reliability
...............................................................................................................................................................
23 3.
Findings
........................................................................................................................
24 3.1
Factors
that
affect
participation
in
collaborative
consumption
............................................................
24 3.2.1
Financial
.....................................................................................................................................................................
25 3.2.2
Convenience
..............................................................................................................................................................
26 3.2.3
Experiential
...............................................................................................................................................................
29 3.2.4
Social
............................................................................................................................................................................
31 3.2.5
Symbolic
......................................................................................................................................................................
34 4
Discussion
......................................................................................................................
36 4.1
Factors
that
affect
participation
in
collaborative
consumption
............................................................
36 4.1.1
The
Case
of
Bilkollektivet
....................................................................................................................................
36 4.1.2
The
Case
of
Airbnb
.................................................................................................................................................
40 4.2
Practical
implications
..............................................................................................................................................
42 4.3
Strengths,
limitations
and
future
research
....................................................................................................
43 5
Conclusion
.....................................................................................................................
45 Bibliografi
.........................................................................................................................
46 Appendix
..........................................................................................................................
49 5 Appendix
A:
Interview
guide
.......................................................................................................................................
49