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Brandjacking

Known as: Brandjack 
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that… 
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Related topics

Related topics

6 relations

Broader (1)

Cybercrime
PhishingSocial mediaStreisand effectTyposquatting

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Brandjack How Your Reputation Is At Risk From Brand Pirates And What To Do About It
Thank you very much for downloading brandjack how your reputation is at risk from brand pirates and what to do about it. As you… 
2014
2014
Brandjack : how your reputation is at risk from brand pirates and what to do about it
1. Brand and reputation 2. Issues and crises 3. How digital technologies have turned organizations upside down 4. 140 case… 
2012
2012
Social Media Amplify Consumer Investment in Trademarks
New ways to use brands in social media are pressuring traditional conceptions of trademark law. Contrary to much trademark… 
2011
2011
'Brandjacking': How to Protect Your Trade Mark
The opportunities that social networking sites and Google AdWords scheme provide for brandjacking or hacking of brands and… 
2008
2008
The rise of brandjacking against major brands
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