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Balance theory

Known as: Cognitive balance 
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
Review
2009
Review
2009
This article describes the origins of the work system model and the Balance Theory, which were developed as a way of integrating… 
Review
2009
Review
2009
We define self-enhancement and self-protection as interests that individuals have in advancing one or more self-domains or… 
Highly Cited
2009
Highly Cited
2009
In the current article, we extend the literature on fan identification and social identity theory by examining the effects of… 
Highly Cited
2009
Highly Cited
2009
Highly Cited
2001
Highly Cited
2001
Consumer researchers describe Heider's (1958) balance theory without showing how the theory relates to recent theoretical… 
Highly Cited
1992
Highly Cited
1992
Within the broader framework of a research programme on the reproduction of racism in discourse and communication, the present… 
Highly Cited
1980
Highly Cited
1980
The impression-management techniques of basking and blasting were examined in a pair of field studies. These techniques were… 
Highly Cited
1963
Highly Cited
1963
Balance theory, a theoretical system developed by Cartwright and Harary to formalize concepts set forth by Heider, is used with…