AOD product advertising

Misusing of advertising platforms by developers, which cause the emergence of malicious advertising fraud in Android apps, has… (More)

Advertisements for charity generally employ one of two advertising strategies. The first appeals to the efficacy of support… (More)

According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate demand for… (More)

The authors study the effects of word-of-mouth (WOM) marketing on member growth at an Internet social networking site. Because… (More)

Using a panel of 45 states for the period 1982-97, this study analyzes the importance of several restrictive alcohol regulations… (More)