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public service announcement

Known as: Public Service Ads, PSA, Public Service Advertising 
Works consisting of announcements which promote programs, activities, or services of federal, state, or local governments or those of non-profit… Expand
National Institutes of Health

Papers overview

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Highly Cited
2013
Highly Cited
2013
Televised public service announcements are video ads that are a key component of public health campaigns against smoking… Expand
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Highly Cited
2010
Highly Cited
2010
ABSTRACT This paper investigates whether the business press serves as an information intermediary. The press potentially shapes… Expand
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Highly Cited
2010
Highly Cited
2010
Web-based media often present multiple sources of influence, such as mass media and peers, within one interface. When individuals… Expand
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Highly Cited
2008
Highly Cited
2008
Mentoring is one of the most popular social interventions in American society, with an estimated three million youth in formal… Expand
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Highly Cited
2008
Highly Cited
2008
This paper examines whether, and under what conditi s, the “soft” information contained in the text of management’s quarterly… Expand
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Highly Cited
2002
Highly Cited
2002
OBJECTIVES This study examined the relative perceived effectiveness of 30 antidrug public service announcements (PSAs) and… Expand
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Highly Cited
2001
Highly Cited
2001
OBJECTIVES This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing… Expand
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Highly Cited
2000
Highly Cited
2000
The goal of this article is to provide specific guidelines to help create effective proenvironmental public service announcements… Expand
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Highly Cited
1991
Highly Cited
1991
Publisher Summary This chapter focuses on norms, which can be demonstrated to affect human action systematically and powerfully… Expand
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Highly Cited
1991
Highly Cited
1991
Several conceptual points are made concerning communication in games of asymmetric information. Equilibrium refinements of Sender… Expand
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