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Supply-side platform

Known as: Supply Side Platform, Supply-side platforms, SSP 
A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers to manage their advertising space inventory… 
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Papers overview

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2020
2020
In the online advertising market that has increasingly emerged with the Internet’s rapid development, supply side platforms (SSP… 
2019
2019
Background: The driving force for information and communication technology in healthcare has been directed towards better… 
2018
2018
Over the last decade, digital media (web or app publishers) generalized the use of real time ad auctions to sell their ad spaces… 
2017
2017
Today, smartphone-based in-app advertisement forms a substantial portion of the online advertising market. In-app publishers go… 
2016
2016
Two-sided platforms are typically plagued with asymmetric information, limiting market efficiency. Situated in the context of the… 
2016
2016
We present our work-in-progress design and development of a location-aware advertisement recommendation system. The ad-delivery… 
2015
2015
Smartphone applications are emerging as popular media for promoting one’s products through in-app advertisements. Today, there… 
2015
2015
Success of real-time bidding (RTB) and advertising campaigns depends on efficient and precise user identification, audience… 
Review
2011
Review
2011
Digital Business Ecosystem (DBE) is a rapidly growing technology which caters online businesses in both sectors of Business to…