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Supply-side platform
Known as:
Supply Side Platform
, Supply-side platforms
, SSP
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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers to manage their advertising space inventory…
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Related topics
Related topics
6 relations
Ad serving
Inventory
Mobile app
Online advertising
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Broader (1)
World Wide Web
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2020
2020
Multichannel Auction Strategies in Online Advertising With a Profit Model
Jianxia Liu
,
Gang Ma
,
Yangyang Jiao
IEEE Access
2020
Corpus ID: 218652064
In the online advertising market that has increasingly emerged with the Internet’s rapid development, supply side platforms (SSP…
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2018
2018
IT-enabled Monitoring and Labor Contracting in Online Platforms: Evidence from a Natural Experiment
Chen Liang
,
Y. Hong
,
Bin Gu W. P. Carey
2018
Corpus ID: 3697716
Two-sided online platforms are typically plagued with hidden information (adverse selection) and hidden actions (moral hazard…
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2017
2017
Apriori Rule--Based In-App Ad Selection Online Algorithm for Improving Supply-Side Platform Revenues
Anik Mukherjee
,
R. Sundarraj
,
K. Dutta
ACM Transactions on Management Information…
2017
Corpus ID: 25200827
Today, smartphone-based in-app advertisement forms a substantial portion of the online advertising market. In-app publishers go…
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2016
2016
Location-Aware Ad Recommendation to Bid for Impressions
S. Verma
IAPR International Conference on Machine Learning…
2016
Corpus ID: 30858837
We present our work-in-progress design and development of a location-aware advertisement recommendation system. The ad-delivery…
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2016
2016
Computational Models for Scheduling in Online Advertising
Dmitri I. Arkhipov
2016
Corpus ID: 63721755
Programmatic advertising is an actively developing industry and research area. Some of the research in this area concerns the…
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2015
2015
An Online Algorithm for Programmatic Advertisement Placement in Supply Side Platform of Mobile Advertisement
Anik Mukherjee
,
R. Sundarraj
,
K. Dutta
Pacific Asia Conference on Information Systems
2015
Corpus ID: 6173581
Smartphone applications are emerging as popular media for promoting one’s products through in-app advertisements. Today, there…
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2015
2015
User identification problems on DSP side in terms of advertising RTB auctions
B. Trofimov
,
E. Arsiriy
,
A. V. Arsiriy
International Conference on Information…
2015
Corpus ID: 17342543
Success of real-time bidding (RTB) and advertising campaigns depends on efficient and precise user identification, audience…
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Review
2011
Review
2011
A Study to Examine If Integration of Technology Acceptance Model's (TAM) Features Help in Building a Hybrid Digital Business Ecosystem Framework for Small and Medium Enterprises (SMEs)
Muhammad Abdul
,
Tawab Khalil
,
Dominic
,
H. Kazemian
,
U. Habib
International Conference on Frontiers of…
2011
Corpus ID: 18254811
Digital Business Ecosystem (DBE) is a rapidly growing technology which caters online businesses in both sectors of Business to…
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