Supply-side platform

Known as: Supply Side Platform, Supply-side platforms, SSP 
A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers to manage their advertising space inventory… (More)
Wikipedia

Topic mentions per year

Topic mentions per year

2015-2017
01220152017

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Two-sided online platforms are typically plagued with hidden information (adverse selection) and hidden actions (moral hazard… (More)
  • table 1
  • figure 1
  • table 2
  • table 3
  • table 4
Is this relevant?
2017
2017
Today, smartphone-based in-app advertisement forms a substantial portion of the online advertising market. In-app publishers go… (More)
  • figure 1
  • figure 2
  • figure 3
  • table II
  • table V
Is this relevant?
2015
2015
Smartphone applications are emerging as popular media for promoting one’s products through in-app advertisements. Today, there… (More)
  • figure 1
  • table 2
  • table 3
  • figure 2
  • table 4
Is this relevant?
2015
2015
Success of real-time bidding (RTB) and advertising campaigns depends on efficient and precise user identification, audience… (More)
  • figure 1
  • figure 2
Is this relevant?