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Supply-side platform

Known as: Supply Side Platform, Supply-side platforms, SSP 
A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers to manage their advertising space inventory… Expand
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Papers overview

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2019
2019
Abstract We study a variant of the display-ad allocation problem where an online publisher needs to decide which subset of… Expand
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2019
2019
Background: The driving force for information and communication technology in healthcare has been directed towards better… Expand
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2018
2018
Over the last decade, digital media (web or app publishers) generalized the use of real time ad auctions to sell their ad spaces… Expand
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2018
2018
Two-sided online platforms are typically plagued with hidden information (adverse selection) and hidden actions (moral hazard… Expand
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2017
2017
Today, smartphone-based in-app advertisement forms a substantial portion of the online advertising market. In-app publishers go… Expand
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2016
2016
We present our work-in-progress design and development of a location-aware advertisement recommendation system. The ad-delivery… Expand
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2016
2016
Programmatic advertising is an actively developing industry and research area. Some of the research in this area concerns the… Expand
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2015
2015
Smartphone applications are emerging as popular media for promoting one’s products through in-app advertisements. Today, there… Expand
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2015
2015
Success of real-time bidding (RTB) and advertising campaigns depends on efficient and precise user identification, audience… Expand
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Review
2011
Review
2011
Digital Business Ecosystem (DBE) is a rapidly growing technology which caters online businesses in both sectors of Business to… Expand
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