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Social media analytics

Social Media Analytics as a part of social analytics is the process of gathering data from stakeholder conversations on digital media and processing… 
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Related topics

Related topics

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BlogData miningData pre-processingDigital media

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2020
2020
Between automation and interpretation : Using data visualization in social media analytics companies
This chapter explores the use of data visualizations in social media analytics companies. Drawing on a dataset of ethnographic… 
2019
2019
Algorithmic Marketing as a replacement for traditional Marketing Research
Review
2018
Review
2018
Review of social media analytics process and Big Data pipeline
Social media analytics is a research axis focused on extracting useful insights from social media data, with the aim of helping… 
2017
2017
Business Intelligence (BI) und Big Data Analytics (Big Data)
Business Intelligence und Big Data Analytics werden gegeneinander abgegrenzt und als unabhangige komplementare Methoden… 
2016
2016
Data analytics to support social media marketing: challenges and opportunities
Social media technologies and services have empowered individuals and organisations by revolutionalising the way people… 
2015
2015
Software Tools and Techniques for Big Data Computing in Healthcare Clouds
2015
2015
Microblog Analysis as a Programme of Work
Inspired by a European project, PHEME, that requires the close analysis of Twitter-based conversations in order to look at the… 
2015
2015
The Business Alignment of Social Media Analytics
Many companies have realized the immense potential of Social Media (SM) insights and have started to use concepts of Social Media… 
2014
2014
Achieving Organisational Benefits with Social Media Analytics
Social media analytics (SMA) involves the analysis of vast amounts of social media data to provide insights to organisational… 
2010
2010
SOCIAL MEDIA ANALYTICS FOR BUSINESS ANALYSIS AND IMPROVED DECISION MAKING
: This paper proposes a system of data analytics that can be used to improve the understanding of marketing campaigns and impact… 
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