Social advertising

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications… (More)
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Topic mentions per year

Topic mentions per year

2011-2016
01220112016

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through… (More)
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2014
2014
Social advertising holds the potential to reshape the traditional advertising industry. Understanding what leads to effective… (More)
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2014
2014
We consider a setting where agents select among competing products of unknown quality by costly sequential search. The agents are… (More)
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Highly Cited
2012
Highly Cited
2012
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc… (More)
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2012
2012
a r t i c l e i n f o Social media have increasingly become popular platforms for information dissemination. Recently, companies… (More)
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2011
2011
Computational advertising, popularly known as Online advertising or Web advertising, refers to finding the most relevant ads… (More)
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