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Social advertising (social relationships)

Known as: Social advertising 
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications… 
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Related topics

Related topics

2 relations

Broader (1)

Social media
Social media optimization

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2015
2015
Modeling Emotion Influence in Image Social Networks
We study emotion influence in large image social networks. We focus on users' emotions reflected by images that they have… 
2014
2014
MARKETING RESEARCHES OF SOCIAL COMMUNICATION FORMS IN THE DINAMICS OF HUMAN DEVELOPMENT
The basic definitions and models of the communication process are determined in the paper, which reflect the elements in the… 
2014
2014
Framework for NFC-Based Intelligent Agents: A Context-Awareness Enabler for Social Internet of Things
Context-aware applications are required to be aware of user context and ambient intelligent to support nonintrusive human… 
2013
2013
Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi
In this paper, we explain how the Mississippi Bricks to Clicks Extension Program assisted in the promotion of a rural tourism… 
Highly Cited
2012
Highly Cited
2012
Social influence in social advertising: evidence from field experiments
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc… 
Highly Cited
2012
Highly Cited
2012
Online Social Advertising via Influential Endorsers
In recent years, many Web-based services such as Facebook and MySpace have been making great progress and creating new… 
2011
2011
Reading, Writing, Relationships: The Impact of Social Network Sites on Relationships and Well-Being
The social web has emerged concurrent with a decline in Americans' community involvement and number of close friendships… 
2009
2009
Value Modeling for the Pragmatic Web - the Case of Social Advertising
Social network sites have rapidly become very popular, but the business models behind them are still in their infancy. In this… 
2008
2008
Public Health, Regulation and the Nanny State Fallacy
Regulations designed to prevent third parties from harming individuals have achieved widespread acceptance, yet proposals to… 
2006
2006
Antecedents and Consequences of Social Issue Advertising Believability
ABSTRACT Television advertising of social issues has become an important element of social marketing. However, little assessment… 
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