Social advertising (social relationships)

Known as: Social advertising 
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications… (More)
Wikipedia

Topic mentions per year

Topic mentions per year

1993-2017
02419932017

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through… (More)
  • table 1
  • table 2
  • figure 1
  • figure 2
  • figure 5
Is this relevant?
2015
2015
Social advertisement is one of the fastest growing sectors in the digital advertisement landscape: ads in the form of promoted… (More)
  • figure 1
  • figure 2
  • table 1
  • table 2
  • figure 4
Is this relevant?
2015
2015
We investigate the participation and effectiveness of paid endorsers in viral-for-hire social advertising. We conduct a field… (More)
  • figure 1
  • table 1
  • table 2
  • table 3
  • table 4
Is this relevant?
2013
2013
Despite the growing interest in using online social networking services (OSNS) for advertising, little is understood about what… (More)
  • figure 1
  • table 2
  • table 1
  • figure 2
  • figure 3
Is this relevant?
Highly Cited
2012
Highly Cited
2012
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc… (More)
  • figure 1
  • figure 2
  • figure 3
  • figure 4
  • figure 5
Is this relevant?
2012
2012
a r t i c l e i n f o Social media have increasingly become popular platforms for information dissemination. Recently, companies… (More)
Is this relevant?
2012
2012
In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that… (More)
  • table 1
  • table 2
  • figure 1
  • table 3
  • table 4
Is this relevant?
2009
2009
Social networks (SNs) in Internet are gaining importance as a component of commercial possibilities. Many web services adopting… (More)
  • figure 1
  • figure 2
  • figure 3
  • table 1
  • figure 4
Is this relevant?
Review
2003
Review
2003
While a substantial body of literature has examined the effect of fear appeals in advertising, few, if any, studies have looked… (More)
  • figure 1
  • table II
  • table III
  • table VI
  • table VII
Is this relevant?
1993
1993
Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in… (More)
Is this relevant?