Skip to search form
Skip to main content
Skip to account menu
Semantic Scholar
Semantic Scholar's Logo
Search 233,432,868 papers from all fields of science
Search
Sign In
Create Free Account
Search advertising
Known as:
Search media
In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries…
Expand
Wikipedia
(opens in a new tab)
Create Alert
Alert
Related topics
Related topics
16 relations
Avinash Kaushik
Contextual advertising
Cost per action
Cost per mille
Expand
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
PENGEMBANGAN MEDIA INTERPRETASI BERDASARKAN KARAKTERISTIK DAN PERSEPSI WISATAWAN DI RUANG SEJARAH KEHIDUPAN MUSEUM GEOLOGI BANDUNG
Rosyani Rosyani
2016
Corpus ID: 192317824
Museum pada hakekatnya adalah tempat penyimpanan benda yang memiliki nilai sejarah dan budaya untuk kepentingan pendidikan dan…
Expand
2016
2016
UPAYA MENINGKATKAN RASA INGIN TAHU DAN PRESTASI BELAJAR MATERI PERKEMBANGAN TEKNOLOGI PRODUKSI KOMUNIKASI DAN TRANSPORTASI DENGAN METODE INFORMATION SEARCH MEDIA INTERNET DI KELAS IVA SD NEGERI…
Ekatrina
2016
Corpus ID: 194940732
Penelitian tindakan kelas ini bertujuan untuk mengetahui peningkatan rasa ingin tahu dan prestasi belajar siswa setelah…
Expand
Review
2016
Review
2016
Security and Privacy in Multimedia Content in Cloud Computing
Mysagalla Mahesg
,
A. Ramesh
,
M. Kishore
2016
Corpus ID: 58930377
To provide rich media services, multimedia computing has emerged as a noteworthy technology to generate, edit, and search media…
Expand
2013
2013
An Enhanced Security Technique for Storage of Multimedia Content over Cloud Server
Priyanka Gupta
,
A. Brar
2013
Corpus ID: 15977758
Cloud computing is an emerging computing paradigm in which resources of the computing infrastructure are provided as services of…
Expand
2012
2012
Click-Through Prediction for Sponsored Search Advertising with Hybrid Models
Xingxing Wang
,
Shi-Min Lin
,
+18 authors
Yuanchun Zhou
2012
Corpus ID: 18217098
In this paper, we report our approach of KDD Cup 2012 track 2 to predicting the click-through rate (CTR) of advertisements. To…
Expand
2010
2010
Budget Optimization for Online Advertising Campaigns with Carryover Effects
N. Archak
,
Leonard N. Stern
2010
Corpus ID: 16879018
While it is relatively easy to start an online advertising campaign, proper allocation of the marketing budget is far from…
Expand
2009
2009
Output Bidding: A New Search Advertising Model Complementary to Keyword Bidding
Ali Dasdan
,
Santanu Kolay
,
Panagiotis Papadimitriou
,
H. Garcia-Molina
2009
Corpus ID: 10901675
A search engine can be modeled as a mapping that takes in user keywords as input and produces search results as output. Currently…
Expand
Review
2009
Review
2009
A Survey of Contextual Advertising
Xiaofei Niu
,
Jun Ma
,
Dongmei Zhang
Sixth International Conference on Fuzzy Systems…
2009
Corpus ID: 30021515
Contextual advertising, a growing category of search advertising, refers to showing a list of ads in a web page. In recent years…
Expand
2008
2008
A Quality-Based Auction for Search Ad Markets with Aggregators
A. Gunawardana
,
Christopher Meek
,
Jody D. Biggs
2008
Corpus ID: 16454498
We explore the role of aggregators in search ad markets and their effects on that marketplace. Aggregators can have positive…
Expand
2006
2006
The impact of keyword search advertising on consumers' brand awareness, click through and subsequent behavioural intentions
Mohammad Al-Khasoneh
,
Arthur Sweeney
2006
Corpus ID: 167085117
Dramatic structural changes are taking places within the rapidly growing web advertising sector, the most notable being the rise…
Expand
By clicking accept or continuing to use the site, you agree to the terms outlined in our
Privacy Policy
(opens in a new tab)
,
Terms of Service
(opens in a new tab)
, and
Dataset License
(opens in a new tab)
ACCEPT & CONTINUE