Search advertising

Known as: Search media 
In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries… (More)
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Papers overview

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2012
2012
Click-through rate (CTR) prediction plays a central role in search advertising. One needs CTR estimates unbiased by positional… (More)
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2011
2011
In this research we examine how the number of organic clicks change when search ads are present and when search ad campaigns are… (More)
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Highly Cited
2011
Highly Cited
2011
A Dynamic Model of Sponsored Search Advertising Sponsored search advertising is ascendant— Jupiter Research reports expenditures… (More)
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Highly Cited
2010
Highly Cited
2010
We describe a new Bayesian click-through rate (CTR) prediction algorithm used for Sponsored Search in Microsoft’s Bing search… (More)
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Highly Cited
2010
Highly Cited
2010
T phenomenon of paid search advertising has now become the most predominant form of online advertising in the marketing world… (More)
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Highly Cited
2010
Highly Cited
2010
Sponsored links that appear beside Internet search results on the major search engines are sold using real-time auctions… (More)
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Highly Cited
2009
Highly Cited
2009
T phenomenon of sponsored search advertising—where advertisers pay a fee to Internet search engines to be displayed alongside… (More)
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Highly Cited
2009
Highly Cited
2009
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of… (More)
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2009
2009
  • Alexandre de Cornière
  • Encyclopedia of Database Systems
  • 2009
This article investigates the role of a search engine as an intermediary between firms and consumers. Search engines enable firms… (More)
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Highly Cited
2008
Highly Cited
2008
The business of Web search, a $10 billion industry, relies heavily on sponsored search, whereas a few carefully-selected paid… (More)
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