Real-time bidding

Known as: RTB, Real Time Bidding 
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous… (More)
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Papers overview

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2017
2017
The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in… (More)
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2016
2016
This note is a complementary material for the solution of optimal real-time bidding function in paper [1], where the estimated… (More)
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2015
2015
We consider one-way vehicle sharing systems where customers can pick a car at one station and drop it off at another (e.g… (More)
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2015
2015
In the aspect of a Demand-Side Platform (DSP), which is the agent of advertisers, we study how to predict the winning price such… (More)
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Highly Cited
2014
Highly Cited
2014
In this paper we study bid optimisation for real-time bidding (RTB) based display advertising. RTB allows advertisers to bid on a… (More)
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2014
2014
Being an emerging paradigm for display advertising, RealTime Bidding (RTB) drives the focus of the bidding strategy from context… (More)
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Highly Cited
2013
Highly Cited
2013
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead… (More)
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Highly Cited
2011
Highly Cited
2011
We describe a real-time bidding algorithm for performance-based display ad allocation. A central issue in performance display… (More)
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2010
2010
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These… (More)
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2010
2010
Online publishers rely on real-time bidding (RTB) markets to sell their remnant inventory and increasingly to command higher… (More)
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