Mass Media

Known as: Media, Mass, mass information media 
Instruments or technological means of communication that reach large numbers of people with a common message: press, radio, television, etc.
National Institutes of Health

Topic mentions per year

Topic mentions per year

1954-2019
010020030019542018

Papers overview

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2012
2012
While there is a large body of work examining the effects of social network structure on innovation adoption, models to date have… (More)
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Highly Cited
2007
Highly Cited
2007
BACKGROUND AND PURPOSE Television advertising has been associated with significant increases in the knowledge of the warning… (More)
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2007
2007
OBJECTIVE Media guidelines for reporting on suicides are a widely used means of preventing imitative suicides, but scientific… (More)
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Highly Cited
2002
Highly Cited
2002
  • David Strömberg
  • 2002
If better informed voters receive favorable policies, then mass media will affect policy because mass media provide most of the… (More)
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1997
1997
Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old… (More)
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1997
1997
OBJECTIVE To examine costs and cost-effectiveness ratios of a four-year mass media programme previously shown to prevent the… (More)
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1996
1996
This paper examines the effects of exposure to mass media messages promoting family planning on the reproductive behaviour of… (More)
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1994
1994
Data from a longitudinal study carried out in Dunedin, New Zealand, were used to investigate associations between alcohol… (More)
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Highly Cited
1989
Highly Cited
1989
Modeling Modeling is not merely a process of behavioral mimicry. Highly functional patterns of behavior, which constitute the… (More)
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Highly Cited
1989
Highly Cited
1989
The entire early adolescent population of the 15 communities that constitute the Kansas City (Kansas and Missouri) metropolitan… (More)
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