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Keyword advertising

Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person… 
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Related topics

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Apple WatchBananabay IIContextual advertisingCost per action

Papers overview

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2016
2016
Economic value of web keyword advertising campaigns
Keyword auctions are a popular mean of online advertising and marketing. This paper introduces a novel approach for estimating… 
Review
2013
Review
2013
Public Domain Preservation in EU Trademark Law – A Model for Other Regions?
Initiatives aiming at the preservation of the public domain constitute an important element of the WIPO Development Agenda. With… 
2012
2012
Keyword Advertising and Trademark Infringement
“The act of typing a keyword into an internet search engine has become part of our culture, its results immediately familiar. The… 
2010
2010
Competitive Analysis for Keyword Advertising in Search Engine
Sponsored search is a new online marketing method that achieves great success in recent years.In this paper,we analyze different… 
2009
2009
Finding advertising keywords on video scripts
A key to success to contextual in-video advertising is finding advertising keywords on video contents effectively, but there has… 
2008
2008
Essays on auction mechanisms and resource allocation in keyword advertising
iv 
2007
2007
Lessons from the Trademark Use Debate
In their response to our article Confusion Over Use: Contextualism in Trademark Law, Professors Dogan and Lemley discard more all… 
2007
2007
Lessons From the Trademark Use Debate (with M. Janis)
Review
2007
Review
2007
A New Tool for Analyzing Intellectual Property
This piece reviews Economic and Legal Dimensions, which presents a pragmatic economic theory about the proper remedies in… 
2006
2006
E-Commerce: Legal Issues Of The Online Retailer In Virginia
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