Investment in social media
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Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and… Expand Abstract Effective teamwork, knowledge coordination, and knowledge creation are recognized as essential sources of team… Expand Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a… Expand With social media user numbers reaching billions, firms seek to partake in the benefits of investing into social media activities… Expand With billions of global users, the successful utilization of social media platforms is becoming an essential task for the… Expand This perspective examines the source of value in Web 2.0 enterprises such as Facebook and Google by analyzing the advertising… Expand Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder… Expand Given that the majority of businesses are using social media as a marketing tool, this article investigates whether social media… Expand Since the popularity of customer-centered social media has increased substantially during the last few years, firms have been… Expand As many DMOs have increased their investment in Social Media Networks to support B2C systems, it is important to measure the… Expand