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Investment in social media

Social media is not only used for personal uses but is now playing a growing role in business and organisations; with entrepreneurs increasingly… Expand
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2019
2019
Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and… Expand
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Review
2018
Review
2018
Abstract Effective teamwork, knowledge coordination, and knowledge creation are recognized as essential sources of team… Expand
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2018
2018
Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a… Expand
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2018
2018
With social media user numbers reaching billions, firms seek to partake in the benefits of investing into social media activities… Expand
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Review
2016
Review
2016
With billions of global users, the successful utilization of social media platforms is becoming an essential task for the… Expand
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2015
2015
This perspective examines the source of value in Web 2.0 enterprises such as Facebook and Google by analyzing the advertising… Expand
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2014
2014
Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder… Expand
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Highly Cited
2013
Highly Cited
2013
Given that the majority of businesses are using social media as a marketing tool, this article investigates whether social media… Expand
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2012
2012
Since the popularity of customer-centered social media has increased substantially during the last few years, firms have been… Expand
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2011
2011
As many DMOs have increased their investment in Social Media Networks to support B2C systems, it is important to measure the… Expand
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