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Investment in social media

Social media is not only used for personal uses but is now playing a growing role in business and organisations; with entrepreneurs increasingly… 
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Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2018
2018
Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and… 
Review
2018
Review
2018
2018
2018
Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a… 
2018
2018
With social media user numbers reaching billions, firms seek to partake in the benefits of investing into social media activities… 
Review
2016
Review
2016
With billions of global users, the successful utilization of social media platforms is becoming an essential task for the… 
2015
2015
This perspective examines the source of value in Web 2.0 enterprises such as Facebook and Google by analyzing the advertising… 
2014
2014
Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder… 
Highly Cited
2013
Highly Cited
2013
Given that the majority of businesses are using social media as a marketing tool, this article investigates whether social media… 
Highly Cited
2012
Highly Cited
2012
Since the popularity of customer-centered social media has increased substantially during the last few years, firms have been… 
2011
2011
As many DMOs have increased their investment in Social Media Networks to support B2C systems, it is important to measure the…