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Intention economy

The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. The consumers' intent to buy drives… Expand
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2 relations

Broader (1)

E-commerce
Vendor relationship management

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2014
2014
The future of consumer data protection in the E.U. Re-thinking the "notice and consent" paradigm in the new era of predictive analytics
The new E.U. proposal for a general data protection regulation has been introduced to give an answer to the challenges of the… Expand
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2013
2013
Marketing in the Flourishing Society Megatrend
“New science” has profound implications for business. Industrial capitalism can no longer power prosperity. The mass society… Expand
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2012
2012
Your choice of captor: an excerpt from The Intention Economy
 
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