Intention economy

The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. The consumers' intent to buy drives… (More)
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Papers overview

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2014
2014
The new E.U. proposal for a general data protection regulation has been introduced to give an answer to the challenges of the… (More)
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2013
2013
“New science” has profound implications for business. Industrial capitalism can no longer power prosperity. The mass society… (More)
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2012
2012
Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks… (More)
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