Intention economy

The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. The consumers' intent to buy drives…

Papers overview

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Highly Cited

2014

Highly Cited

2014

The future of consumer data protection in the E.U. Re-thinking the "notice and consent" paradigm in the new era of predictive analytics

Alessandro Mantelero
Comput. Law Secur. Rev.
2014
Corpus ID: 61135032

2013

2013

Marketing in the Flourishing Society Megatrend

R. Varey
2013
Corpus ID: 17489706

“New science” has profound implications for business. Industrial capitalism can no longer power prosperity. The mass society…

2012

2012

Your choice of captor: an excerpt from The Intention Economy

D. Searls
2012
Corpus ID: 61899296