Display advertising

Known as: Display, Display ad, Run of Press 
Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio… (More)
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Papers overview

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2016
2016
Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression… (More)
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Highly Cited
2014
Highly Cited
2014
In this paper we study bid optimisation for real-time bidding (RTB) based display advertising. RTB allows advertisers to bid on a… (More)
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Highly Cited
2014
Highly Cited
2014
Clickthrough and conversation rates estimation are two core predictions tasks in display advertising. We present in this article… (More)
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2014
2014
In performance display advertising a key metric of a campaign effectiveness is its conversion rate -- the proportion of users who… (More)
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Highly Cited
2012
Highly Cited
2012
In targeted display advertising, the goal is to identify the best opportunities to display a banner ad to an online user who is… (More)
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2012
2012
Online display advertising is a multi-billion dollar industry where advertisers promote their products to users by having… (More)
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Highly Cited
2011
Highly Cited
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that… (More)
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Highly Cited
2009
Highly Cited
2009
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher… (More)
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2008
2008
In this paper, we propose an dynamic optimization model to maximize a web publisher’s online display advertising revenues… (More)
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2006
2006
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose… (More)
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