A/B testing

Known as: Ab testing, Split testing, A/B test 
In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and… (More)
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Papers overview

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2018
2018
Online A/B testing evaluates the impact of a new technology by running it in a real production environment and testing its… (More)
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2017
2017
Online search evaluation, and A/B testing in particular, is an irreplaceable tool for modern search engines. Typically, online… (More)
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2017
2017
A/B tests (or randomized controlled experiments) play an integral role in the research and development cycles of technology… (More)
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2016
2016
A common method in the practice of large scale auction design, e.g., in auctions placing advertisements on online media and… (More)
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2016
2016
A/B testing is one of the most successful applications of statistical theory in the Internet age. A crucial problem of Null… (More)
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2015
2015
The internet connectivity of client software (e.g., apps running on phones and PCs), web sites, and online services provide an… (More)
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2015
2015
A/B testing, also known as bucket testing, split testing, or controlled experiment, is a standard way to evaluate user engagement… (More)
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2014
2014
User-intensive software, such as Web and mobile applications, heavily depends on the interactions with large and unknown… (More)
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2014
2014
This research investigates the impact professors, and other instructional staff, have on student content knowledge acquisition in… (More)
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2014
2014
When an application developer wants to introduce a new idea to his application, the idea needs to be validated with hypothesis… (More)
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