wmin . ac . uk Music and memory in advertising : music as a device of implicit learning and recall

@inproceedings{Alexomanolaki2006wminA,
  title={wmin . ac . uk Music and memory in advertising : music as a device of implicit learning and recall},
  author={Margarita Alexomanolaki and Catherine Loveday and Chris Kennett},
  year={2006}
}
Music may play several roles and have many effects in advertising; it may attract attention, carry the product message, act as a mnemonic device, and create excitement or a state of relaxation. There have been numerous studies that have focused on the general perceptual, cognitive and affective processing that occurs in response to exposure to music; there also have been studies on the effects of music on shortand long-term memory. However, few of these have examined the specific importance of… CONTINUE READING

References

Publications referenced by this paper.
Showing 1-10 of 16 references

Multimodal communication by music and motion picture

  • S. Iwamiya
  • Proceedings of the 7 International Conference on…
  • 2002
Highly Influential
3 Excerpts

From children's song to expressive practices: old and new directions in the ethnomusicological study of children

  • A. Minks
  • Ethnomusicology, Vol
  • 2002
1 Excerpt

Television advertising disclosures : an empirical assessment

  • W. MorganF., J. StoltmanJ.
  • Journal of Business and Psychology
  • 2002

Memory – based measures for assessing advertising effects : a comparison of explicit and implicit memory effects

  • S. Shapiro, K. Shanker
  • Journal of Advertising
  • 2001

Effects of using a nonverbal (musical) cue on recall and playback of television advertising: implications for advertising tracking

  • D. W. Stewart
  • Journal of Business Research,
  • 1998

1995).Visual attention to programming and commercials: the use of in-home observations

  • D. M. Krugman, G. T. Cameron, C. McKearney White
  • Journal of Marketing,
  • 1995
2 Excerpts