wmin . ac . uk Music and memory in advertising : music as a device of implicit learning and recall

  title={wmin . ac . uk Music and memory in advertising : music as a device of implicit learning and recall},
  author={Margarita Alexomanolaki and Catherine Loveday and Chris Kennett},
Music may play several roles and have many effects in advertising; it may attract attention, carry the product message, act as a mnemonic device, and create excitement or a state of relaxation. There have been numerous studies that have focused on the general perceptual, cognitive and affective processing that occurs in response to exposure to music; there also have been studies on the effects of music on shortand long-term memory. However, few of these have examined the specific importance of… CONTINUE READING


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