my2cents — Digitizing consumer opinions and comments about retail products

  title={my2cents — Digitizing consumer opinions and comments about retail products},
  author={Stephan Karpischek and Florian Michahelles},
  journal={2010 Internet of Things (IOT)},
Consumers seek for trusted advice during buying decision. Brand owners and retailers invest large sums in marketing and market research, trying hard to find out what customers really want. my2cents is a mobile application for reading and sharing comments and ratings on retail products. Consumers have access to comments about a product via their mobile phone and can share their own product experience with other consumers and within their social networks. They benefit from the experience of other… CONTINUE READING
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