Corpus ID: 16049155

file://F:\BORRADORES BV 2007\BV 2004 VERSION CUBANA. LA LEGITIM

@inproceedings{Prahalad2007fileFBORRADORESB2,
  title={file://F:\BORRADORES BV 2007\BV 2004 VERSION CUBANA. LA LEGITIM},
  author={C. Prahalad and Ramaswamy},
  year={2007}
}
  • C. Prahalad, Ramaswamy
  • Published 2007
  • The business world is shifting from formal, defined roles. Major business discontinuities such as deregulation, globalization, technological convergence, and the rapid evolution of the Internet have blurred the roles that companies play in their dealings with other businesses. The distinguishing feature of the new marketplace is that consumers become a new source of competence for the corporation. This competence can be seen in industries such as software, which have moved from testing products… CONTINUE READING