Corpus ID: 7587322

eWOM: THE EFFECTS OF ONLINE CONSUMER REVIEWS ON PURCHASING DECISION OF ELECTRONIC GOODS

@inproceedings{2009eWOMTE,
  title={eWOM: THE EFFECTS OF ONLINE CONSUMER REVIEWS ON PURCHASING DECISION OF ELECTRONIC GOODS},
  author={},
  year={2009}
}
  • Published 2009
Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer. Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers. Online consumer reviews are used by prospective buyers of related products who are interested in… Expand

Tables from this paper

EWOM-BASED CONSUMER PREFERENCE FOR DECISION MAKING ON STAY OVERNIGHT AT HOTEL
...
1
2
3
...

References

SHOWING 1-9 OF 9 REFERENCES
Internet forums as influential sources of consumer information
OF WORD-OF-MOUTH : PROMISE AND CHALLENGES OF
Using Online Conversations to Study Word-of-Mouth Communication
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
Reputation in Auctions: Theory, and Evidence from Ebay
Survey: Brand Websites Are Most Trusted Online Advertising
  • Reviews. Journal of Marketing Research
  • 2009
The Effect of Online Customer Reviews on Purchasing Decisions: The Case of Video Games
  • http://perso.univrennes1.fr/eric.darmon/workcommed/papers/bounie_bourreau_gensollen_waldbroeck_2_nice. pdf,
  • 2005