eCommerce adoption in developing countries: a model and instrument

  title={eCommerce adoption in developing countries: a model and instrument},
  author={Alemayehu Molla and Paul S. Licker},
  journal={Information & Management},
Several studies of eCommerce in developing countries have emphasized the influence of contextual impediments related to economic, technological, legal, and financial infrastructure as major determinants of eCommerce adoption. Despite operating under such constraints, some organizations in developing countries are pursuing the eCommerce agenda while others are not. However, our understanding of what drives eCommerce among businesses in developing countries is limited by the absence of rigorous… CONTINUE READING
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