Corpus ID: 211096537

adPerf: Characterizing the Performance of Third-party Ads

@article{Pourghassemi2020adPerfCT,
  title={adPerf: Characterizing the Performance of Third-party Ads},
  author={Behnam Pourghassemi and Jordan Bonecutter and Zhou Li and Aparna Chandramowlishwaran},
  journal={ArXiv},
  year={2020},
  volume={abs/2002.05666}
}
  • Behnam Pourghassemi, Jordan Bonecutter, +1 author Aparna Chandramowlishwaran
  • Published in ArXiv 2020
  • Computer Science
  • Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively studied in recent years. On the other hand, given the ability of today's browsers to load dynamic web pages with complex animations and Javascript, online advertising has also transformed and can have a… CONTINUE READING

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