Zebras in Russia! Where next?

@article{Pollay2003ZebrasIR,
  title={Zebras in Russia! Where next?},
  author={R W Pollay},
  journal={Tobacco control},
  year={2003},
  volume={12 1},
  pages={89-90}
}
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work. 

1 Figure or Table

Topic