Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001-2011.

@article{Ross2017YouthET,
  title={Youth Exposure to Alcohol Advertising in National Magazines in the United States, 2001-2011.},
  author={Craig S. Ross and Elizabeth R Henehan and David H. Jernigan},
  journal={American journal of public health},
  year={2017},
  volume={107 1},
  pages={136-142}
}
OBJECTIVES To update public health surveillance of alcohol advertising to underage populations by assessing alcohol industry compliance with their voluntary guidelines for US magazine advertisements from 2001 to 2011. METHODS Using advertising industry standard sources The Nielsen Company and MediaMark, we evaluated youth exposure to alcohol advertising, and relative advertising exposure of youths versus adults, in 168 national magazines. RESULTS From 2001 to 2011, magazine alcohol… CONTINUE READING