Your privacy is assured - of being disturbed: websites with and without privacy seals

@article{LaRose2006YourPI,
  title={Your privacy is assured - of being disturbed: websites with and without privacy seals},
  author={Robert LaRose and Nora J. Rifon},
  journal={New Media & Society},
  year={2006},
  volume={8},
  pages={1009-1029}
}
Privacy seals were developed to address concerns about online privacy. However, seals are widely misinterpreted by consumers as privacy protection. This research assessed how well privacy policies matched the standards promised by the seal authorities and compared the privacy protection practices of participating and non-participating sites. Privacy policy statements were interpreted as a form of persuasive communication that attempts to minimize the risks of providing personal information… CONTINUE READING

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