Your Privacy Is Sealed : Effects of Web Privacy Seals on Trust and Personal Disclosures

  title={Your Privacy Is Sealed : Effects of Web Privacy Seals on Trust and Personal Disclosures},
  author={Robert LaRose and Sejung Marina Choi},
Online privacy is an issue of increasing national importance, and voluntary privacy seals provided by third-party organizations such as TRUSTe and BBBOnline have been proposed as a means of assuring consumer privacy. Few studies have examined privacy seal effects. This study presents results of an online experiment that evaluated consumer response to privacy seals in a naturalistic exposure setting. Findings suggest that privacy seals enhance trust in theWeb site and expectations that the site… CONTINUE READING

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