Young adult voting decision-making : Studying the effect of usage from a consumer behaviour perspective

@inproceedings{Winchester2015YoungAV,
  title={Young adult voting decision-making : Studying the effect of usage from a consumer behaviour perspective},
  author={Tiffany M. Winchester and John Hall and Wayne Binney},
  year={2015}
}
This study investigates the application of consumer behaviour theory to young Australian adults’ voting decision-making. Previous decision-making studies identified constructs of subjective knowledge, involvement, information seeking, satisfaction, confidence, and stability as key factors in voting decision-making. This research tests the relationship that these factors have with the consumer behaviour concept of usage. A new concept, commitment to vote, is also considered for Australia’s… CONTINUE READING