Young adult smokers' perceptions of plain packaging: a pilot naturalistic study

@article{Moodie2011YoungAS,
  title={Young adult smokers' perceptions of plain packaging: a pilot naturalistic study},
  author={C. Moodie and A. Mackintosh and G. Hastings and A. Ford},
  journal={Tobacco Control},
  year={2011},
  volume={20},
  pages={367 - 373}
}
Aims To explore the impact, if any, that using plain (non-branded) cigarette packs in real-life settings has on young adult smokers. Methods Naturalistic-type research was employed, where smokers used brown ‘plain’ packs for 2 weeks and their regular packs for 2 weeks, in real-life settings. Participants were recruited in Glasgow, Scotland. Of the 140 smokers aged 18–35 years who participated in the naturalistic study, 48 correctly completed and returned all questionnaires. Over the 4-week… Expand
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