Young People ' s Use of Online Social Networking Sites : a Uses and Gratifications Perspective

@inproceedings{Dunne2017YoungP,
  title={Young People ' s Use of Online Social Networking Sites : a Uses and Gratifications Perspective},
  author={{\'A}ine Dunne and Margaret-Anne Lawlor and Jennifer Rowley},
  year={2017}
}
Purpose – The purpose of this paper is to explore why young people use and participate in social networking sites (SNSs) with specific reference to Bebo. Design/methodology/approach – A qualitative approach is employed in this paper with a view to exploring the uses and gratifications (U and G) that girls aged 12-14 years, both seek and obtain from the Bebo SNS. The research is conducted in a school setting in Ireland. Findings – The findings indicate that the participants are actively using… CONTINUE READING
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