YouTube as archive

  title={YouTube as archive},
  author={Robert W. Gehl},
  journal={International Journal of Cultural Studies},
  pages={43 - 60}
  • R. Gehl
  • Published 1 January 2009
  • Sociology
  • International Journal of Cultural Studies
At first glance, the ease with which individuals can access and contribute to YouTube sets it in direct opposition to large corporate media outlets with their top-down mode of dissemination. However, I argue that, despite these seemingly democratic features, YouTube is better understood not as opposed to traditional corporate media but in the same genealogy as previous archival technologies and techniques. In archives, all content is flattened and has equal weight, so it is up to a curatorial… 
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