You read it here first

@article{Levis1997YouRI,
  title={You read it here first},
  author={Robert W. Levis and Steven Henikoff},
  journal={Nature},
  year={1997},
  volume={387},
  pages={843-843}
}
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Current Incentives for Scientists Lead to Underpowered Studies with Erroneous Conclusions
TLDR
An optimality model is developed that predicts the most rational research strategy, in terms of the proportion of research effort spent on seeking novel results rather than on confirmatory studies, and the amount ofResearch effort per exploratory study.