• DOI:10.1509/jm.11.0225
Corpus ID: 167381515

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

@article{Currim2012YouGW,
  title={You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return},
  author={Imran S. Currim and Jooseop Lim and J. W. Kim},
  journal={Journal of Marketing},
  year={2012},
  volume={76},
  pages={33 - 48}
}

Imran S. Currim, Jooseop Lim, J. W. Kim

Published 2012

Business

Journal of Marketing

Although there is literature on how top executives’ compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research-and-development (R&D) spending decisions. This study addresses two questions. First, is there an incentive effect of long- versus short-term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long- versus… CONTINUE READING

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