You eat what you are: modern health worries and the acceptance of natural and synthetic additives in functional foods.

@article{Devcich2007YouEW,
  title={You eat what you are: modern health worries and the acceptance of natural and synthetic additives in functional foods.},
  author={Daniel A Devcich and Irene K Pedersen and Keith J Petrie},
  journal={Appetite},
  year={2007},
  volume={48 3},
  pages={333-7}
}
There is an increasing array of functional foods available that are designed to confer health benefits. However, individuals' worries about new technology and modernity may influence the acceptance of these products. In this study, we investigated how modern health worries influence attitudes and decisions about functional foods. We asked participants (n=390) to rate pictures of products with either added vitamins or added scientific compounds. Each product shown purported to have one of three… CONTINUE READING

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