You are who you watch : Identification and transportation effects on temporary self-concept

  title={You are who you watch : Identification and transportation effects on temporary self-concept},
  author={Marc A. Sestir and Melanie C. Green},
Identification and transportation are believed to be major moderators of the impact of media consumption on its consumers. A study (N1⁄4 118) was conducted to examine the effects of identification and transportation on activation of media concepts in the ‘‘real world’’ lives of media consumers. Results indicated that under conditions of high identification, participants temporarily displayed increased activation of trait characteristics displayed by a character in a film clip within their self… CONTINUE READING

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