• Corpus ID: 6034011

You Had Me at Hello: How Phrasing Affects Memorability

  title={You Had Me at Hello: How Phrasing Affects Memorability},
  author={Cristian Danescu-Niculescu-Mizil and Justin Cheng and Jon M. Kleinberg and Lillian Lee},
  journal={Risk Factors in Asset Returns},
Understanding the ways in which information achieves widespread public awareness is a research question of significant interest. We consider whether, and how, the way in which the information is phrased --- the choice of words and sentence structure --- can affect this process. To this end, we develop an analysis framework and build a corpus of movie quotes, annotated with memorability information, in which we are able to control for both the speaker and the setting of the quotes. We find that… 
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